The 141 year old French brand LIP is reintroducing some of their most important models of their 1970s designer series that remains as visionary today as when first unveiled 35 years ago. LIP watches are new to the US market and available at Barneys New York locations and exclusively online here at Watchismo.com.

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The Mach 2000 and Revival Seventies collections were the brainchild of a revolutionary collective of French industrial designers, architects, interior decorators, and graphic designers. In the 1960s and 1970s, LIP enlisted a handful of these creatives to bring their truly original ideas of timekeeping to life in a series of watches. Among them was the prolific Roger Tallon, who designed everything from high-speed French TGV trains to the 1964 Helicoid Staircase (part of the MoMa Design Collection). Tallon�s LIP designs include the iconic Mach 2000 series.

Ahead of their time, Then and Now

Watchismo.com , authorized dealer and exclusive distributor in the United States

For more information, email us at info@watchismo.com

For much more about LIP history, Roger Tallon, the Mach 2000, and all the other innovative watch designers of the early 1970s-, download this just published May 2008 International Watch article-->PDF Link

Also read my "Timewarp" article in QP Magazine-->Link

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